After reading this book I was mad as hopping hell. Not because there was anything outrageous or controversial in the book itself. No, the reason I was mad as hopping hell was because I had wasted time reading this book in the belief that the author would have at least something clever to say. He didn't. It is the sort of book that frightfully tedious people are prone to see as "clever" or "deep". The sort of people who derive 90% of their "world wisdom" from magazines and in 10 minute slices of animals humping each other on Discovery Channel. If that's the sort of intellectual diet you are on, then of course Coelho's books appeal to you -- his main demographic is the tabloid-fed Hausfrau-demographic. Utter shit.