Marketing Warfare: 20th Anniversary Edition

The latest book had all contemporary examples from the Industry. Written really well. Must read for all Ppl who are into marketing.

Marketing Warfare is an excellent book on Marketing startegies. It gives a clinical analogy of Warfare & Marketing tactics. The gr8 part is that the book is full of examples so u'll never feel u r left with just abstract comparison. The book covers how u need to adapt ur marketing strategy depending on whether u r the Leader or 2nd/3rd player or a niche player with a specialized segment....more

Marketing Warfare is an excellent book on Marketing startegies. It gives a clinical analogy of Warfare & Marketing tactics. The gr8 part is that the book is full of examples so u'll never feel u r left with just abstract comparison. The book covers how u need to adapt ur marketing strategy depending on whether u r the Leader or 2nd/3rd player or a niche player with a specialized segment. The book ends with a real life look at 4 buzzing industries viz; Computer, Wines, Auto n Burgers bringing in context all the strategies discussed so far...A must read I wud say!!!   hide

The newest edition has more recent cases...

One of my favorite books. I try and read it at least once a year but I'm always pulling it off the shelf for ideas when I'm thinking of a client and creating a winning tactic.

super fain, usor de citit, recomandabila tuturor studentilor la stiinte economice ca lectura de placere

Wow. This is a crisp book. Excellent examples given. Worth a second read

amazing book, new and fresh perspective.

Great read, it goes beyond marketing, it is also about business survival strategies. With great business examples..glad I pick up this book.

Although a little dated (needs an urgent update) it's still a classic of business literature