Years from now, when she's retired and far enough removed from Hearst to comfortably lift the curtain on an impressive career, Cathie Black has the potential to write a fascinating memoir that will double as an invaluable first-hand perspective on the evolution of the consumer publishing industry from its advertising-driven heyday into the digital age.
Unfortunately, she listened...
more Years from now, when she's retired and far enough removed from Hearst to comfortably lift the curtain on an impressive career, Cathie Black has the potential to write a fascinating memoir that will double as an invaluable first-hand perspective on the evolution of the consumer publishing industry from its advertising-driven heyday into the digital age.
Unfortunately, she listened to her agent and "PR guru" -- the two women credited as having convinced her to write Basic Black -- and played her cards way too soon, cashing in with a fluffy collection of skin-deep anecdotes and common sense career advice ostensibly targeted to female, twenty-something "recently minted MBAs" but more appropriate for a Freshman college course on business management. Oddly, the book's most disappointing shortcoming is Black's surprising (perhaps self-serving?) acceptance and repetition of stereotypes about women as the weaker sex.
Notable flaws aside, it's a solid, breezy read that offers an engaging peek behind the curtain and guarantees I'll pick up that eventual memoir... so I guess the agent and PR guru weren't so wrong after all!
hide