The Photographer's Survival Guide: How to Build and Grow a Successful Business

This jam-packed guide provides independent photographers with the tools sorely needed to keep up in today's world of selling photography,...more

This jam-packed guide provides independent photographers with the tools sorely needed to keep up in today's world of selling photography, discussing how to keep your image fresh and competitive, how to market yourself to clients, how to secure repeat as well as new clients, and generally teaching you from an insiders standpoint how to navigate the ins and outs of the industry, from pricing (with examples of estimates, budgets, and invoices from real-life shoots) to presentation (with helpful before and after makeover visuals of marketing presentation materials). The book includes practical resource information such as portfolio makers, website builders, printers, and fulfillment houses, and for added value, a CD with ready-to-use business forms and templates every photographer will need, such as a Talent Casting form, Property Release, Confidentiality Agreement, and more   less