Stealing MySpace: The Battle to Control the Most Popular Website in America

""Mr Murdoch, MySpace is the perfect media company," Rosenblatt said "Unlike traditional medua companies, MySpace generates free content, through its users; generates free traffic, by its users inviting their friends; and all you have to do is sell the ads!' Gesturing at the four clocks on the wall showing the time in Los Angeles, London, Sydney and Hong Kong, Rosenblatt...more

""Mr Murdoch, MySpace is the perfect media company," Rosenblatt said "Unlike traditional medua companies, MySpace generates free content, through its users; generates free traffic, by its users inviting their friends; and all you have to do is sell the ads!' Gesturing at the four clocks on the wall showing the time in Los Angeles, London, Sydney and Hong Kong, Rosenblatt said, "You have built the most incredible global media company. You have dominated in every area of media, from newspapers to television to film. But on the internet, you are irrelevant. This deal will not only make you relevant, it will immediately make you as big a player as AOL or Yahoo online . . . Murdoch said softly in his thick Australian accent, "I heard you've been asking for twelve dollars a share. That's a significant premium." Intermix's stock was trading that day at $9.96 a share. . . Murdoch stood up and said, "You've got it. Can we get it done by Sunday?" . . . Rosenblatt was dazed; he couldn't believe that Murdoch had agreed to spend nearly $600 million in a twenty minute meeting. There was on catch: MySpace didn't know it was about to be sold." -from Stealing MySpace There is an assumption about the tools we use on the internet but this book shows the drama, the scheming and - in some cases - the lies that go on behind one of the most popular tools on the web.   hide