The Long Tail: Why the Future of Business Is Selling Less of More

Taken the idea from the concept of long-tail distribution in statistics, Anderson leads you through episode after episode in history that tells you how the long tail market has developed. <p> Now with the ubiquitous Internet that connects not just computers but things, people and ideas with each other, we are truly entering a world where you can find what you're looking for,...more

Taken the idea from the concept of long-tail distribution in statistics, Anderson leads you through episode after episode in history that tells you how the long tail market has developed. <p> Now with the ubiquitous Internet that connects not just computers but things, people and ideas with each other, we are truly entering a world where you can find what you're looking for, with some help from others like you. That's the beauty of the long tail marketplace where people help other people to get what they want or need a lot more easily then before.   hide

A very good book. C.Anderson, editor-in-chief of Wired Magazine, explains the secretes of the age of abundance and niche content. Created from an article originally appeared on Wired the book is probably too extended. Anyway is a must read to understand recent economical phenomenons.

A must read if you are interested in trends, economic cycles, business, etc. Entertaining and educational.

An ok read, although the book essentially takes what is a simple concept (you can make a lot of money selling to niches) and expounds on it for pages and pages and pages that may be interesting to you, if not useful.