Long Tail, The: WHY THE FUTURE OF BUSINESS IS SELLING LESS OF MORE

Reading this book wasn't difficult, as it is a concise, well-written account of how the world around us has been changing in the past 5 years: how the digitisation of media is changing the way it is produced and consumed. I think the book will be relevant in the next five years as well, but hard to say about the next 50 years. Definitely worth the read. The audio version is well...more

Reading this book wasn't difficult, as it is a concise, well-written account of how the world around us has been changing in the past 5 years: how the digitisation of media is changing the way it is produced and consumed. I think the book will be relevant in the next five years as well, but hard to say about the next 50 years. Definitely worth the read. The audio version is well narrated and includes interviews with Chris Anderson.   hide

I think he really hit on something with this idea since I keep seeing example of the phenomenon working again and again.

This is a great book about how online marketing and the low demand high volume areas of markets can explode into a massive money making avenue. The areas traditionally overlooked have been exploited quickly and very successfully but many of the big online tech companies we all know and use. The book itself is well written with lots of interesting stories and company histories and statistics. A...more

This is a great book about how online marketing and the low demand high volume areas of markets can explode into a massive money making avenue. The areas traditionally overlooked have been exploited quickly and very successfully but many of the big online tech companies we all know and use. The book itself is well written with lots of interesting stories and company histories and statistics. A worthwhile read for sure if even remotely interested in the business of obscure, low volume or even common online marketting and sales.   hide

Hmm - the author seems to take a whole book to say what could be said in 2000 words max.