Publisher : INTI Publishing & Resource Books
Year : 2002
Pages : 108
A professor of marketing & renowned educator.. Dr. Bill Quain has been recognized as “Outstanding Professor” by 4 business colleges.
“Pro-Sumer Power” is his 9th book on business, marketing & personal development. This book is a ground-breaking education about what is happening to the...
more Publisher : INTI Publishing & Resource Books
Year : 2002
Pages : 108
A professor of marketing & renowned educator.. Dr. Bill Quain has been recognized as “Outstanding Professor” by 4 business colleges.
“Pro-Sumer Power” is his 9th book on business, marketing & personal development. This book is a ground-breaking education about what is happening to the current Consumption Model ~ Shoppers are spending more & more of their money at giant warehouse stores at “deep discount” when buying cheaper isn’t necessarily the same as buying smarter..
This book well defined the concept of.. “Producer” as one who make money.. “Consumer” as one who spend money & “Pro-Sumer” as one who make money while they spend. Some thought-provoking questions.. consumers should ask themselves are discussed :-
• Has consumer’s favourite stores ever paid consumer for recommending their products?
• Has a store ever offered rebates on every products consumer bought
• Do stores pay consumer every time consumer spend at the store?
• If consumer has the option to “owned” their own store, would they shop at other store?
• Has a discount store offer consumer to become an equity partner?
• Are consumer getting rich on the e-Commerce explosion?
If the answer to these questions is NO.. then you need to read this book !
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