Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves pe...more

Translator and interpreter Juan Ranz is a newly-wed in Havana on his honeymoon. As he is looking over the balcony, an unknown girl in the street mistakes him for somebody else, and he overhears a strange conversation in the hotel. From that moment "a feeling of disaster" hovers over his marriage. The key to that uneasiness is in the past: his ...more

Distinguished economist Robert Frank uses hundreds of fascinating, unexpected examples of everyday paradoxes to explain the economics of the everyday world. Why do the keypads on drive-up cash machines have Braille dots? Why are round-trip fares from Orlando to Kansas City higher than those from Kansas City to Orlando? For decades, Robert Frank...more

Many observers interpret the recent wave of corporate scandals as support for the cynical view that self-interest trumps concerns for the greater good. Indeed, this interpretation finds comfort in the intellectual traditions of fields from mainstream economics to evolutionary biology. But is it valid?In What Price the Moral High Ground?, economist ...more

This slim, subtle, and devastating novella from Ian McEwan uses surgical precision to expose the psychological slips and physical mischances that threaten to ruin a young couple's happiness on their wedding night. The novel is set in the early 1960s, in a time when sexuality still had an aura of the arcane and forbidden, and Edward and Florence's f...more