The Tipping Point is that magical moment when an idea, trend, or social behaviour crosses a threshhold, tips, and spreads like wildfire. Just as a sick individual in a crowded store can start can epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend or the popularity of a new restaurant to take off overnightor cr...more
Twenty-Five Hundred years ago, Sun Tzu wrote this classic book of military strategy based on Chinese warfare and military thought. Since that time, all levels of military have used the teaching on Sun Tzu to warfare and cilivzation have adapted these teachings for use in politics, business and everyday life. The Art of War is a book which should be...more
With over 30 million copies sold since its original publication in 1960, Psycho-Cybernetics has been used by athletes, entrepreneurs, college students, and many others, to achieve life-changing goals--from losing weight to dramatically increasing their income--finding that success is not only possible but remarkably simple. Now updated to include ...more
Economist Steven Levitt is a popularizer in the best sense of that term, and his reality-based view of economics encompasses both how it touches our daily lives (though we may not always see it) and how it can help bring clarity to the messy world we live in. In FREAKONOMICS, written with journalist Stephen J. Dubner, Levitt casts his professorial ...more
How do we think without thinking, seem to make choices in an instant--in the blink of an eye--that actually aren't as simple as they seem? Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? And why are the best decisions oft...more
On War is one of the most important books ever written on the subject of war. Clausewitz, a Prussian officer who fought against the French during the Napoleonic Wars, sought to understand and analyze the phenomenon of war so that future leaders could conduct and win conflicts more effectively. He studied the human and social factors that affect out...more
Paul Baumer enlisted with his classmates in the German army of World War I. Youthful, enthusiastic, they become soldiers. But despite what they have learned, they break into pieces under the first bombardment in the trenches. And as horrible war plods on year after year, Paul holds fast to a single vow: to fight against the principles of hate that ...more
The classic manual for writing is now in its fourth edition. Revisions have purposely been kept to a minimum in order to retain the book's unique tone, wit, and charm. A new Glossary of the grammatical terms used in the book provides a convenient reference for readers.
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