The New York Times bestseller takes us on an empowering journey and changes the way we think about fighting cancer David Servan-Schreiber's story of his journey from cancer patient to health combines memoir with a clear scientific explanation of what makes cancer cells thrive and what inhibits them. Anticancer is filled with easy to understand char...more

Richard Louv was the first to identify a phenomenon we all knew existed but couldn't quite articulate: nature-deficit disorder. His book Last Child in the Woods created a national conversation about the disconnection between children and nature, and his message has galvanized an international movement. Now, three years after its initial publication...more

For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the...more

Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on ...more

Praise for PR 2.0 "An 'easy read' filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The 'Interviews with the Experts' sections were especially useful in helping to highlight how companies have benefited from PR2.0." Maura Mahoney, Senior Director, RCN Metro Optical Networks "P.R. 2...more

NO RULESThe revolution is underway. The power of social media lies with the people who use tools like Twitter.com. You decide how to use your power. Our goal is not to create rules to follow on Twitter. We simply want to give you the best tips, resources and strategies to guide your success on Twitter at an accelerated pace. Our mission is to help ...more

Social software has taken the Internet by storm, fuelling huge growth in collaborative authoring platforms (such as blogs, wikis and podcasts) and massive expansion in social networking communities. These technologies have generated an unprecedented level of consumer participation and it is now time for businesses to embrace them as part of their o...more

This book will help companies of all sizes develop and implement a strategy to become a SocialCorp, a company that has adopted social media intelligently and effectively, in a way that does not compromise the company's primary obligations as a corporation. While the conversational and engagement values of social media are well understood, many soci...more

Delightfully smart and heartbreakingly poignant, Allison Pearson’s smash debut novel has exploded onto bestseller lists as “The national anthem for working mothers.” Hedge-fund manager, wife, and mother of two, Kate Reddy manages to juggle nine currencies in five time zones and keep in step with the Teletubbies. But when she finds herself awa...more

Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s R...more