Brothers Chip and Dan Heath, inspired by Malcom Gladwell's THE TIPPING POINT, examine the qualities that help ideas spread, thrive, and be remembered. Using a variety of anecdotes and psychological research, they define the fundamental characteristics of "sticky" stories, the ones that embed in our minds and play a role in the culture.
This is the story of Charley, a child of divorce who is always forced to choose between his mother and his father. He grows into a man and starts a family of his own. But one fateful weekend, he leaves his mother to secretly be with his father - and she dies while he is gone. This haunts him for years. It unravels his own young family. It leads him...more
In THE WORLD IS FLAT, the highly-regarded New York Times columnist Thomas L. Friedman advances the work on globalization that made his THE LEXUS AND THE OLIVE TREE a bestseller. Claiming that the world is now at an important historical point--as important as the changes brought by the discoveries by Columbus or by the Industrial Revolution--Friedma...more
THE MULTI-MILLION COPY BESTSELLING CLASSIC Read by millions, this timeless book holds the key to success-in the secrets of the ancients. Based on the famous "Babylonian principles," it's been hailed as the greatest of all inspirational works on the subject of thrift and financial planning. ACHIEVE PERSONAL WEALTH... This celebrated bestsel...more
Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? How much do parents really matter? What kind of impact did Roe v. Wade have on violent crime?These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a ty...more
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