Stop pushing your message out and start pulling your customers inTraditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Goo...more
From one of the most beloved and bestselling authors in the English language, a vivid, nostalgic, and utterly hilarious memoir of growing up in the 1950sBill Bryson was born in the middle of the American century—1951—in the middle of the United States—Des Moines, Iowa—in the middle of the largest generation in American history—the baby bo...more
With an intense, yet elegant, examination of the agricultural origins of four meals from three different pathways, Michael Pollan, bestselling author of THE BOTANY OF DESIRE, explores how the American diet affects the planet. Tracing the mind-boggling path of corn from seed to plate, Pollan analyzes industrial agriculture with a fast food meal in m...more
A richly original look at the origins of money and how it makes the world go 'roundNiall Ferguson follows the money to tell the human story behind the evolution of our financial system, from its genesis in ancient Mesopotamia to the latest upheavals on what he calls Planet Finance. What's more, Ferguson reveals financial history as the essential ba...more
In this stunning follow-up to the global phenomenon The Da Vinci Code, Dan Brown demonstrates once again why he is the world’s most popular thriller writer. The Lost Symbol is a masterstroke of storytelling--a deadly race through a real-world labyrinth of codes, secrets, and unseen truths . . . all under the watchful eye of Brown’s most terrify...more
General Bottando can't believe his rotten luck. He has just been promoted--to a position that's heavy on bureaucratic duties-but disturbingly light on investigative responsibilities. As if that wasn't annoying enough, he's received a tip about a planned raid at a nearby monastery. He's relying on his colleague Flavia di Stefano and her art-expert f...more
Arturo Pérez-Reverte is one of the most beloved writers in the world. His bestselling novels, including The Club Dumas and The Queen of the South, have been published in fifty countries and translated into twenty-eight languages. Now, with The Adventures of Captain Alatriste, he delivers a magnificent series, already a million-copy bestseller in S...more
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