Stanley B. Greenfield, one of the world’s foremost Anglo-Saxon scholars, writes of why, after more than thirty years of study, he undertook the Herculean task of rendering Beowulf into con­temporary verse: “I wanted my translation to be not only faith­ful to the original but, as the late John Lennon would have put it, ‘A Poem in Its Own Wri...more

A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning...more

In The 50th Law, hip hop and pop culture icon 50 Cent (aka Curtis Jackson) joins forces with Robert Greene, bestselling author of The 48 Laws of Power, to write a "bible" for success in life and work based on a single principle: fear nothing. With intimate stories from 50 Cent's life on the streets and in the boardroom as he rose to fame after the ...more