Like the one-time bestseller Jonathan Livingston Seagull, The Alchemist presents a simple fable, based on simple truths and places it in a highly unique situation. And though we may sniff a bestselling formula, it is certainly not a new one: even the ancient tribal storytellers knew that this is the most successful method of entertaining an audienc...more

Who Says Elephants Can't Dance? sums up Lou Gerstner's historic business achievement, bringing IBM back from the brink of insolvency to lead the computer business once again.Offering a unique case study drawn from decades of experience at some of America's top companies -- McKinsey, American Express, RJR Nabisco -- Gerstner's insights into manageme...more

Early India represents a complete rewriting by Romila Thapar of her classic work, A History of India (the first volume in the Penguin History of India series), thirty-five years after it was first published. Thapar has incorporated the vast changes in scholarly understanding and interpretation of Indian history that have occurred during her lifetim...more

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to ...more

Here is the world's most famous master plan for seizing and holding power. Astonishing in its candor The Prince even today remains a disturbingly realistic and prophetic work on what it takes to be a prince . . . a king . . . a president. When, in 1512, Machiavelli was removed from his post in his beloved Florence, he resolved to set down a treatis...more

Moving, heart-felt prose poems by the beloved and much admired Bengali poet and mystic who first achieved international fame (and a Nobel Prize) in 1913 with his translation of these moving poems. Reminiscent of Blake and Gibran, they include many works that are almost biblical in their rhythms, phrasing and images. With an introduction by William ...more

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for ...more