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A Reader posted a review at 2008-02-08 09:02:53.
(Language: English)
Provocative, cogent and right on track, here's a book that comes right out and states that even the best-managed companies, with all their investment in the latest technologies and attention to customer care, are susceptible to failure. It doesn't matter what the industry, be it high technology or retailing, this susceptibility exists. Author Christensen's book presents a set of rules that defy convention on the phenomenon of disruptive innovation, using the real-world lessons of successes and failures of leading companies today. The innovator's dilemma is this: when does one apply the rules of disruptive innovation that goes so much head-to-head against the conventional wisdom? The author offers some good examples of disruptive technologies that helped to redefine the competitive landscape of their respective markets. He shows clearly that these products did not come about as the result of successful companies carrying out solid business practices in established markets. The case is made where these and other products cut into the bottom of the marketplace and evolved to displace competitors at the top end of their field, and displace their dominant technologies as well. Provocative and cogent, this is one of the most talked about business books of our time, and is one that belongs on every project manager's briefcase.
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