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What are readers saying about Buying In: The Secret Dialogue Between What We Buy and Who We Are?
| Reviews of Buying In: The Secret Dialogue Between What We Buy and Who We Are - Page 1 of 1 | «1»
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A Reader posted a review at 2008-10-13 06:50:44.
(Language: English)
  
So far so good! A great generational look at Brands and Marketing.
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A Reader posted a review at 2008-10-15 11:15:17.
(Language: English)
The book explores the use of guerilla marketing tactics. It’s a textbook of modern marketing techniques. Your product has to be perceived as , “off-the-grid” in order to attract Gen Y, because they hate being marketed to.
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A Reader posted a review at 2008-07-26 03:46:57.
(Language: English)
reading it...
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A Reader posted a review at 2008-08-23 08:10:28.
(Language: English)
Great insight into how brands are a valid cultural expression
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A Reader posted a review at 2008-06-05 08:54:01.
(Language: English)
A really startling look at how, and why, we buy. Those of us who think we are above the murky tactics marketers use to get us to buy (Walker aptly coins the phrase "Murketing" to identify this) are the ones who are driving this trend. Really amazing insights written in a style that makes complex information easily understood.
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A Reader posted a review at 2008-10-09 01:51:44.
(Language: English)
Worth reading, makes you think, but I can't say it contained any earth shattering new ideas or deep explanations. Still, a well written overview of a concept which spurs thought.
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A Reader posted a review at 2008-08-02 07:34:01.
(Language: English)
People co-opt brands and make create their own meanings for them and there's not a helluva a lot the brands can do to control it, try as they might. Consumers do it for a variety of reasons and in a lot of ways, which is a huge chunk of the discussion. So far, more interesting than it sounds.
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Katie posted a review at 2008-10-05 11:18:50.
(Language: English)
I read *most* of it before giving it back to the library. interesting stuff though about "murketing". I was proud that portland made such a big impact with PBR lol.
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A Reader posted a review at 2008-11-27 11:49:30.
(Language: English)
He never gets to much of a point other than that there are challenges to marketing to the new generation of consumers. Really, it is a book that has a lot of cool ideas for marketing. Not much more.
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A Reader posted a review at 2008-09-01 05:28:11.
(Language: English)
I truly enjoyed a look through our reasons for purchasing.
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A Reader posted a review at 2008-06-27 09:17:41.
(Language: English)
if you like his 'consumed' column in the sunday times magazine, it's hard not to enjoy this book. i am only a quarter of the way into it but it's pretty fascinating stuff...
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A Reader posted a review at 2008-09-19 05:21:39.
(Language: English)
A far ranging exploration of branding, marketing, and consumer culture. Explains why we, the consumer, value branding and use it to help find our place within our culture. You wish it wasn't true, but he sure makes a good case.
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