Paulo Coelho's astonishingly beautiful writing in Eleven Minutes virtually guarantees it the cult status that The Alchemist already enjoys. But what is the Paulo Coelho phenomenon? How can an author who (only a short time ago) was virtually unknown to most readers have taken the world of books by storm--and without the benefit of glitzy advertising...more

Like the one-time bestseller Jonathan Livingston Seagull, The Alchemist presents a simple fable, based on simple truths and places it in a highly unique situation. And though we may sniff a bestselling formula, it is certainly not a new one: even the ancient tribal storytellers knew that this is the most successful method of entertaining an audienc...more