An advertising executive remembers his childhood with his eccentric foster family and his early adulthood experiences of trying to establish an independent life for himself. By the author of Running with Scissors. Reader's Guide available. Reprint.
The story of Amory Blaine's adolescence and undergraduate days at Princeton, This Side of Paradise captures the essence of an American generation struggling to define itself in the aftermath of World War I and the destruction of "the old order".
Brothers Chip and Dan Heath, inspired by Malcom Gladwell's THE TIPPING POINT, examine the qualities that help ideas spread, thrive, and be remembered. Using a variety of anecdotes and psychological research, they define the fundamental characteristics of "sticky" stories, the ones that embed in our minds and play a role in the culture.
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.
“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”—David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 text, this 20th Anniversar...more
Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as "brilliant." He also announced it as the "Best Business Book" published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is bac...more
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body...more
A fast-paced, wickedly funny tale of office back-stabbing and corporate intrigue that unfolds in a succession of escalating e-mails. Carla Browne-1/5/00, 3:05 pm to: All Departments re: I'm leaving now . . . but before I go there are some things you should know . . . !!!!Set in a London ad agency desperate to land a coveted big account, e foll...more
Octave seems to have everything - a good mind, a great job in advertising, a lavish apartment, girls and an affordable cocaine habit. But it soon becomes clear that he also has a serious problem with his life. Daubing the word "pigs" over his client's office walls gives cause for concern.
Buy from Amazon
