The ultimate guide to visual awareness. Compiled over decades by one of today's most brilliant graphic designers, this is a panoply of curious facts, visual puns, anecdotes, serious science, insights, images, jokes, memories and reflections, with 700 illustrations and quotes from over 1000+ writers. The Art of Looking Sideways is a primer in...more

The organization of letters on a blank sheet -- or screen -- is the most basic challenge facing anyone who practices design. What type of font to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, shaped, and otherwise manipulated? In this groundbreaking new primer, leading design educator and historian Ellen...more

From People Who Liked It "It is rare for a book to produce uncontrollable laughter as loud as this one did. The narrator is at art college in the 1950s, and after failing to get the courses he wants, finds himself attending 'Introduction to Graphic Design,' taught by the inspiring, sadistic, and compelling Professor Winter Sorbeck. Through humiliat...more

Designers are quick to tell us about their sources of inspiration, but they are much less willing to reveal such critical matters as how to find work, how much they charge, and what to do when a client rejects three weeks of work and refuses to pay the bill. How to be a graphic designer without losing your soul addresses the concerns of young desig...more

Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as "brilliant." He also announced it as the "Best Business Book" published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is bac...more

THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour r...more

Ever since anonymous spray-can art began appearing on city walls in New York and Philadelphia in the late 1960s, graffiti has been a ubiquitous presence in the urban landscape, its artists largely unsung heroes. As hip-hop culture spread from America, graffiti became a worldwide phenomenon, emerging in the 1980s as the symbolic artistic language of...more

Massive Change is a modern illustrated primer on the new inventions, technologies, and events that are affecting the human race worldwide. The book is a part of a broader research project by Bruce Mau Design intended to provoke debate and discussion about the future of design culture, broadly defined as the "familiar objects and techniques that are...more

A hilarious debut novel that could only be described as a portrait of the designer as a young man."Um...so what exactly is a Cheese Monkey?"Good question. But strictly off-limits. We can tell you that The Cheese Monkeys is a witty and effervescent coming-of-age novel about headless waterfowl, fake plastic babies, and the basic tenets of graphic des...more

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a d...more