marketing books | weRead
 
The books are sorted in the popularity order. You can change the sort order here :
Showing 1 to 10 of 4292 Books tagged with marketing  1   2   3   4   5   6  ...430   next

Description

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to ...more
Add to my bookshelf as
Read it
Reading it
Want to Read
Won't Read

Description

In BLUE OCEAN STRATEGY, two business writers propose an innovative and ambitious new way for companies to compete. W. Chan Kim and Renee Mauborgne employ a visual metaphor: "red ocean" is the crowded, traditional space, where competing means working with old rules, hence at a disadvantage; "blue ocean" is the name for the wide open and free space w...more
Add to my bookshelf as
Read it
Reading it
Want to Read
Won't Read

Description

Nicholai Hel is the world’s most wanted man. Born in Shanghai during the chaos of World War I, he is the son of an aristocratic Russian mother and a mysterious German father and is the protégé of a Japanese Go master. Hel survived the destruction of Hiroshima to emerge as the world’s most artful lover and its most accomplished—and well-paid...more
Add to my bookshelf as
Read it
Reading it
Want to Read
Won't Read

Description

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true b...more
Add to my bookshelf as
Read it
Reading it
Want to Read
Won't Read

Description

The old saying is wrong-winners do quit, and quitters do win. Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point-really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip-a tempora...more
Add to my bookshelf as
Read it
Reading it
Want to Read
Won't Read

Description

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle ...more
Add to my bookshelf as
Read it
Reading it
Want to Read
Won't Read

Description

A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It’s our nature. Now the Internet has eliminated the barriers of geography, cost, and time. A...more
Add to my bookshelf as
Read it
Reading it
Want to Read
Won't Read

Description

Who Do You Work For? The Business, a nearly omnipotent enterprise, is so infinitely discreet that even its top executives are vague about its actual business. It predates the Christian church and counts among its vast riches dozens of Michelangelo's pornographic paintings and several sets of Crown jewels. The only thing it lacks is political clo...more
Add to my bookshelf as
Read it
Reading it
Want to Read
Won't Read

Description

Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based on hard data gleaned from thousands of hou...more
Add to my bookshelf as
Read it
Reading it
Want to Read
Won't Read
Showing 1 to 10 of 4292 Books tagged with marketing  1   2   3   4   5   6  ...430   next
The authors are sorted in the popularity order. You can change the sort order here :
Showing 1 to 1 of 1 Authors tagged with marketing  1  
Francesco Colantonio
0 books , 0 readers , - fans , - discussions

Genres: General



Showing 1 to 1 of 1 Authors tagged with marketing  1  
 
Copyright© 2008 All Rights Reserved Ugenie Inc.